Broking Success: Investing in customer relationships
![](/sites/default/files/styles/landscape_750_463/public/2023-11/Gilles%20Normand%20Academy.jpg.webp?h=eb9c1e9d&itok=Nsrxd_Nx)
Ex-Swinton boss Gilles Normand, CEO of Academy, sees investing in customer relationships will help the broker grow through recommendations as it moves towards mostly commercial lines.
AcademyGWP: £61m
Specialisms: Commercial/SME
Staff: 230
Main offices: Lancaster, Basingstoke and London.
Why did you buy Academy?We acquired Academy in July last year and it was a classic regional broker with 20 branches. Because it is classic it means the future is very strong and stable.
It all about ensuring we’re protecting their [customer’s] world and making sure they have the correct cover. We’re not competing on price, we are delivering the promise of should you deal with us you’re covered.
Aca
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email info@insuranceage.co.uk
Most read
- Are new regional insurer offices the silver bullet to improve broker service?
- In Depth: Cyber risk and AI – friend or foe?
- RSA expects new business “clunkiness” to ease from July as it continues NIG integration