Reportage - state of the market: A very British coup
Unlike our continental cousins, buying insurance online has become de rigeur for the UK public - but it is not all doom and gloom for personal lines brokers. Louise Meeson reports on the state of market.
The UK has forged ahead of the rest of Europe in terms of the extent and pace at which consumers have adopted internet buying - and insurance is no exception.
A recent Accenture survey stated that the internet is fast becoming the "only way" to purchase personal lines cover in the UK, with 63% of consumers buying motor insurance and 45% purchasing home insurance online.
Indeed, it's impossible to watch television without being assaulted by a plethora of price comparison site adverts telling us
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