Service is key factor in picking home insurance provider

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More than 12 million people are set to switch utilities or insurance provider in search of 'better service', according to research.

Findings from Home 3 Assistance reveal that and one in five (21%) of consumers say that quality service is more important than cost when choosing a package or policy while four in ten (42%) of customers claimed they would switch providers immediately if they experienced bad service.

Steve Narey, product and marketing director at Home 3 Assistance, said: “Our research reveals a clear shift in consumer behaviour as customers seek out better service as well as value for money when choosing a

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