Insurance Age blog: Insurance just got (a bit) sexy
Yesterday was not a good day for Munich Re. A German business newspaper broke a story which has been the most amusing thing I have had to report on for a while or in fact ever. For those of you who managed somehow to escape the story, still the popular news item on the BBC's website, in 2007 Ergo, owned by Munich Re, decided to hold a party in some baths in Budapest for employees who had surpassed themselves at work.
Booze and plush surroundings were not deemed reward enough for the worker bees' efforts, so the generous insurer decided to spice things up by inviting 20 prostitutes to the shindig.
The coverage yesterday was immense - everyone from the Guardian to the Sun picked up on the story and gave their two pence worth. Insurance has never been so sexy.
Read on
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