UK Broker Summit 2014: broker brands valuable for opportunities
Delegates told there is a future in "crowd-sourced" insurance.
Brokers should use their established brands to make a success of new ventures, delegates were told at the 2014 UK Broker Summit.
BJ Cunningham, entrepreneur and branding expert, told the audience at the Insurance Age event that the industry’s branding on the whole had suffered in recent years.
“Insurance is to a degree tarnished with the brush of financial services and financial services have taken a battering over the last five years,” he said.
He added that the “fundamental” aspect customers
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