Towergate “most prolific” in affinities
Report says brokers driving commercial lines affinity insurance market.
Towergate has the largest share of the commercial lines affinity market at 9.4%, according to a report by Finaccord.The report, Affinity and Partnership Marketing in UK Commercial Non-Life Insurance, also found that brokers are instrumental in setting up and operating the vast majority of these commercial affinity schemes.
It revealed that just 8% of the total number of product initiatives identified - which numbered over 1,300 in the latest research - were being run on a direct basis by an
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