E-commerce: CII group to assess how social media can review claims
The Chartered Insurance Institute (CII) has created a New Generation Claims Group tasked with investigating how social media can be used to improve the claims process for brokers and their clients.
The New Generation Claims Group is comprised of eight individuals who have been nominated by senior management within the profession. It will present a report to the CII claims faculty board in March 2011 and look to implement successful techniques within their own companies.
Tony Emms, claims faculty chair at the CII, said: "An eventual implementation of the project could make brokers lives easier, they will be more informed and better able to advise customers. The availability of vital
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