Bright future

Martin Holman

Emmanuel Kenning maps the route to success for the UK's leading commercial vehicle insurance broker.

Sitting in the head offices of Brightside Group, home to 550 employees, it is incredible to think that the starting point was the formation, with just four employees, of Commercial Vehicle Direct in April 2001. Within a year the headcount for Group Direct, as it was then called, had risen to 40. Ever since, the company has powered on to success after success announcing sales of over 56,000 commercial vehicle policies in the first half of 2009. It has diversified into areas such as medical

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