Biba hopes "win-win" flood directory will help improve industry reputation

Cyclist riding through flooded road

Executive director Graeme Trudgill says signposting service is a chance for the industry to come together and urges brokers to get involved.

Graeme Trudgill, executive director of the British Insurance Brokers’ Association (Biba) has hailed the new Flood Insurance Directory, set to launch later this year, as a “win-win situation” for the industry and for home insurance customers.

Biba, along with the Association of British Insurers (ABI) and Flood Re, announced earlier this week that registration for the directory had opened.

Trudgill explained that the initiative followed the government’s Independent Review of Flood Insurance in

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