CGU bids to increase share of farm sector.
CGU Insurance is gearing up to increase its share in the farm insurance market to 20% by the year 20...
CGU Insurance is gearing up to increase its share in the farminsurance market to 20% by the year 2002, through its alliance with
FarmWeb. The recently merged insurer currently has 13% of the farm market
and has highlighted this area as one of its target markets.
CGU currently conducts 50% of its farm insurance business through FarmWeb,
an intermediary group which has 60 member firms throughout the UK.
At a conference in London last month, John Kaye, head of agriculture at
CGU, predicted that this
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