Blog: When the Apple takes a bite out of you

Sian Barton

Does Apple and Cisco’s move into cyber insurance herald the start of technology firms truly disrupting the insurance chain?

As I was thinking about technology and broking this week (how can you not with the InsurTech Futures campaign rolling along?) I got to wondering about how the nature of market disruption is changing.

As we all know disruption has been something the insurance market, and particularly brokers, have been dealing with for years.

Direct insurers and aggregators all changed the market in ways nobody could imagine some years ago.

And we now have things like driverless cars – and the prospect of the

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