Applied Systems report shows only 29% of UK brokers use data analytics tools
Applied's Jeff Purdy discusses the challenges and opportunities for brokers in the UK when it comes to adopting technology.
Brokers still have a long way to go when it comes to adopting digital technology, according to Applied Systems.
The software house revealed in its 2019 Applied Digital Broker Annual Report that only 29% of brokers in the UK use data analytics tools to gain insights from their own data.
Jeff Purdy, senior vice president of international operations at Applied, explained that in a highly competitive market such as the UK, “analytics can absolutely inform the types of business that the brokers
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Technology
The stats: Q4 2024 - Premium growth continues, but at a slower pace
The Acturis Commercial Broking Index reveals further premium increases at the end of the year, but experts predict the market is set for softening in 2025. Ida Axling reports.
Top 100 brokers adapt as AI and smarter data shape success in 2025
The insurance industry is undergoing rapid transformation, driven by advancements in technology, evolving customer expectations, and a shifting regulatory landscape. Brokers and insurers alike are being forced to adapt to a world where data and automation are reshaping traditional practices.
Acturis rolls out AI and data-driven placement strategy offering Unify
Acturis has launched Unify, Insurance Age can reveal, an artificial intelligence and data-driven offering that can aid placement strategies with granular insights and appetite matching for brokers and insurers.
Open GI continues investment in technology and AI
Simon Badley, CEO of Open GI, is looking for the business to become a “technology partner”, as it makes continued investment in technology and AI to give its brokers a competitive advantage.
Review of the Year 2024: VIPR Solutions’ Paul Templar
Paul Templar, co-founder and CEO at VIPR Solutions, would like to see the term ‘seamless integration’ consigned to 2024; predicts straight-through processing will become standard practice; and fancies his chances in the Dragons’ Den.
Review of the Year 2024: SSP’s Martyn Mathews
Martyn Mathews, MD of SSP Broker reflects on disappointing vote-winning rhetoric, renaming the NEC the Mathews Arena, and asks whether the FCA might roll back a little on some of the principles of Consumer Duty and Fair Value
Aviva claims Acturis API first with broker roll out planned for Q1 2025
Aviva has become the first insurer to create a claims application programming interface for integration with software house Acturis.
MGAs build confidence in a complex non-standard risk market
In a roundtable hosted by Geo Underwriting at Broker Expo 2024, industry professionals explored the challenges brokers face in placing non-standard risks. This article examines the key themes that emerged from that discussion.