
Ageas CEO Middle on elevating onto the podium with broker growth

Ageas has its strongest pipeline of opportunities with brokers ever as it targets growing to be a podium player, CEO Ant Middle told Insurance Age.
“I can see no world where our broker relationships and our dedication to brokers doesn’t persist,” Middle, pictured, said.
Currently a top five personal lines provider by scale, the goal is to join the top-three.
The long-term ambition is being kicked off with the launch of a three-year strategy called Elevate UK
“It’s called elevate for a reason,” Middle said. “We want the continuity of what we’ve been doing. Personal lines will continue to be the absolute focus of Ageas in the UK, but we can
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