Interview: Phil Bayles, Ardonagh Advisory CCO
Phil Bayles tackles the plans for the rebrand of Ardonagh Advisory to Everywhen, shares insights on digital trading, the rise of AI and his expectations for rate movements in 2025.
As previously revealed by Insurance Age, Ardonagh Advisory will change its name to Everywhen this year, with client facing brands including Towergate set to switch in a second phase moving into 2026.
While binning Towergate has led to industry comments, Ardonagh Advisory’s chief commercial officer observes the feedback has been “fantastic” with staff and business partners alike backing the move.
Everywhen represents a good ethos and the fundamental goal of being there to service clients, he argues
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk.
You are currently unable to print this content. Please contact info@insuranceage.co.uk to find out more.
You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.
Copyright Infopro Digital Limited. All rights reserved.
As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (point 2.4), printing is limited to a single copy.
If you would like to purchase additional rights please email info@insuranceage.co.uk
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. As outlined in our terms and conditions, https://www.infopro-digital.com/terms-and-conditions/subscriptions/ (clause 2.4), an Authorised User may only make one copy of the materials for their own personal use. You must also comply with the restrictions in clause 2.5.
If you would like to purchase additional rights please email info@insuranceage.co.uk
More on Insight
Which? calls out ongoing “hefty” premium finance charges
Consumer champions Which? have branded premium finance rates currently being charged by many insurers as “difficult to justify”, especially with car insurance where it found a third of rates are above 25%.
Ageas CEO Middle on elevating onto the podium with broker growth
Ageas has its strongest pipeline of opportunities with brokers ever as it targets growing to be a podium player, CEO Ant Middle told Insurance Age.
Sabre CEO Carter on growing profitably with brokers
With over 70% of Sabre’s business going through brokers, CEO Geoff Carter has hailed the insurer’s performance and promised there is more to come.
Bspoke buys insurtech Arma Karma
Bspoke Group has bought Colchester-based monthly insurance subscription insurtech Arma Karma.
Sabre in first share buy-back as profits soar in 24
Sabre has posted a 5% rise in gross written premiums as profit after tax nearly doubled in 2024.
Zurich targets £250m of GWP after extending relationship with MGA
Zurich UK has extended its capacity agreement with Plum Underwriting for a further five years, with ambitions to reach £250m GWP over the term.
Jensten launches new network
Jensten Group has launched a new broker network.
FOI reveals smaller broker involvement in FCA’s first Consumer Duty board reports review
The Financial Conduct Authority included 34 firms from the insurance sector in its review of the first annual Consumer Duty board reports, a Freedom of Information request from Insurance Age has revealed.