Marketing
Gallagher renews Premiership Rugby sponsorship for three more years
Gallagher and Premiership Rugby have announced a multi-year renewal that will see the partnership extend to a decade together at the end of 2028.
Uncorking the Great British wine market – the insurance of vineyards
David Harrison, viticulture specialist at NFU Mutual, shares his thoughts on meeting the insurance challenges facing the booming winery and vineyards sector.
People Moves: 6 – 10 May 2024
Stay in the loop with the latest insurance personnel moves.
Rebrand of LV Broker to Allianz goes live
Allianz has completed the rebrand of personal lines insurer LV Broker and revealed the appointment of Carolyn Rich to the newly created post of director of brand.
US fronter Hadron set to onboard first UK MGA in Q2
Altamont-backed hybrid insurer Hadron is aiming to change the reputation of fronters to businesses that priortise sensible and measured underwriting rather than just scale.
RSA confirms trading structure ahead of NIG integration
RSA Insurance today confirmed its new regional trading structure ahead of the integration of NIG on 1 May.
Hiscox teams up with poet Cooper Clarke as first ‘(under)writer in residence’
Hiscox has partnered with punk poet Dr John Cooper Clarke, naming him its first ‘(under)writer in residence’ as part of a new campaign.
Meet the MGA: Generis
A focus on expertise, human touch and a future-proofed portfolio have been key to the first five years of success at Generis. Managing director Andy Francis explains the importance of a hard-won reputation and making sure staff come to work with smiles…
Momentum building with brokers into 2024, says Hiscox leader Musselle
Hiscox is adding 10 specialist regional underwriters to continue its push with brokers having grown the business last year, group chief underwriting officer Joanne Musselle told Insurance Age.
Allianz takes part in The Apprentice Formula E challenge on BBC
Following his appearance on last week’s episode of BBC’s The Apprentice, Insurance Age caught up with Adam Moss from Allianz to talk through the insurer’s role in the latest challenge in which the teams had to launch a Formula E brand – and sell…
Analysis: What can brokers expect from RSA’s new-look commercial senior team?
With a new-look senior commercial lines team in place, brokers must hope RSA is done with chopping and changing at the top. Jonathan Swift assesses what the future might hold now dates have been set for the NIG integration.
How can brokers maximise their brand through digital communication and social media messaging
Insurance Age, in association with Aviva, recently published a series of articles looking at how brokers can use digital channels and social media to build their brand and grow their business.
Meet the MGA: Corin Underwriting
Andy Hurrell, the managing director and head of underwriting at Corin, outlines his plans for a business that has made Lloyd’s-on-Sea its home with a strategy that aims to embrace everything good about being a virtual insurer and a recognised MGA.
Biba reveals 2024 theme for first conference under new CEO Trudgill
‘What’s next?’ has been announced as the theme of the British Insurance Brokers’ Association conference in 2024.
In-Depth: How insurers can help brokers maximise marketing impact without breaking the bank
When operating in a hard market, it makes sense for brokers to turn to marketing to differentiate themselves and demonstrate value over price. But when brokers are busy being brokers, Maria Ketteringham, broker marketing support manager at Aviva, asks…
In-Depth: The digital imperative - enhancing social media presence for insurance brokers
In today’s digital age, a vibrant social media presence is not a luxury but a business imperative for insurance brokers. While traditional marketing channels like print and telemarketing still hold value, social media has emerged as a transformative tool…
Members’ 25% growth a “powerful” proof point, says Hedron leader Haggart
Hedron members grew by 25% in the past 12 months, according to analysis by network CEO Chris Haggart.
Hiscox: Impact of non-core withdrawal to dissipate by end of 2023
Hiscox expects to see its UK topline growth ramp up in 2024 once it has finished exiting non-core underwriting partnerships, and its new marketing campaign starts to reap benefits.
Centricity MD Becky Morris on meeting its five-year plan with a ‘pretty unique’ approach
Becky Morris founded Centricity, based in Horsham, West Sussex in October 2021 with Financial Conduct Authority authorisation following in February 2022. The business won the Start-up Broker Award at the recent UK Broker Awards.
Theo Duchen, Lea Cheesbrough, Partners& and Marsh win big at UK Broker Awards 2023
Hailed as “a true technology entrepreneur”, Theo Duchen, co-founder of Acturis, pictured, won the Achievement Awards at the 2023 UK Broker Awards last night at the VOX, NEC, Birmingham.
Peach PI targets doubling with brokers through wider schemes growth
Peach PI is aiming to double the number of niche schemes and brokers it deals with, CEO Russell White confirmed to Insurance Age.