Marketing
Reportage: Transactional websites - what are the benefits for brokers?
By automating personal lines underwriting and providing clients with more than just a place to go window shopping, Kevin Child explains how brokers can benefit from creating fully transactional websites.
Reportage - mobile phones: An appy medium for brokers?
Internet-enabled mobile phones are the latest vehicle to be used to sell insurance with a host of apps already in production. Liz McMahon explores how brokers should approach this new method of distribution.
Interview: Breaking the insurer mould
Groupama sits somewhere in the middle in terms of how it presents itself to brokers - as both a composite and a specialist. Allison Andrews explains to Martin Friel how the insurer's realistic approach maintains a balanced service.
PB offers opportunities to enhance leadership and marketing skills
Professional Broking, the management magazine for broker managers, is pleased to offer some excellent training courses for its readers starting in September.
News analysis: LV launches marketing tool
LV is launching a marketing and quote-engine tool for small and regional brokers called Proud, utilising South Essex Insurance Brokers' wholesaling arm's technical back-end.
Go Compare increases annual turnover by 53%
Go Compare has made a £12m profit during the 2009 financial year following the £4m loss recorded for 2008.
Shortlist announced for UK Broker Awards 2010
Insurance Age is delighted to announce the shortlist for the UK Broker Awards 2010. The event, which is in its 17th year, will take place at The Brewery, Chiswell Street in London on 10 September and will be hosted by comedian Alun Cochrane.
Budget marketing: Marketing on a shoestring
Raising your company profile and engaging people within the business doesn't have to cost the earth. Anne Hudson provides tips on how to get the most from your marketing without blowing the budget
Reportage - Innovation: Innovate to accumulate
Having the courage to do something different can sometimes be difficult as a lack of time and resources can hold businesses back. Mike Butler shares 10 ways to encourage and deliver innovation
Deadline approaches for entries to the 2010 UK Broker Awards
There are less than two weeks remaining to get your entries in for the 2010 UK Broker Awards, the only industry awards dedicated to the broking community
Reportage - market share: Survival tactics
The birth of the direct line in 1985 left many predicting the death of the personal lines broker - but 25 years is a long time and, in true entrepreneurial spirit, brokers have defied the sceptics by adapting to survive. The struggle has produced many…
Focus: Promoting brokers online
Many brokers are still reluctant to dip their toes in the digital waters to market themselves, yet it can be more cost-effective than traditional methods writes Darren Davidson
Axa UK appoints new marketing chief
Cheryl Toner takes over from departing Olivier Mariée
Brand strategy
Advertising is difficult but it pays to do it well - even more so in a recession. Marketing is more complex still and there are plenty of brokers out there in need of direction, writes Rachel Gordon.
Marketing is key in the recession
Brokers need to embrace this difficult but rewarding necessity
Agenda: Organic growth is no quick fix
Tony Cornell asks whether consolidators can secure organic growth