Marketing
New whitepaper advises on how to future proof your scheme business
Insurance Age and Axa release the third in a series of whitepapers to help brokers and MGAs launch and manage schemes and delegated authorities.
New whitepaper advises on how to market and grow a scheme
Insurance Age and Axa release the second in a series of whitepapers to help brokers and MGAs launch schemes and delegated authorities.
Video: Are you scheme smart?
The first episode of our revolutionary documentary series with Axa, Scheme Smart, explores how to get your delegated authority up and running.
Profile: On the acquisition trail
With consolidation firmly on the agenda in the broking sector, Ida Axling talks to seven experts in the industry on the opportunities and perils
The Blog Spot: A question of trust
Personal lines brokers are expected to build trusted relationships at a time when margins, especially in personal lines are squeezed and time is tight. But are these relationships becoming too transactional?
Video: Aviva, AIG, XL Catlin and Zurich discuss importance of brand within insurer marketing strategies
Insurers are becoming more sophisticated in their quest to deliver 'brand value' given the growing number of marketing channels available to deliver their messages.
Top 5: Reaching the bombarded consumer
Sam Madden, director at Wiraya, explains why insurance brokers must consider new ways of reaching customers in an increasingly saturated communications environment.
Gocompare sees 22.3% growth in revenue on back of greater marketing spend
Esure-owned aggregator Gocompare has recorded a 22.3% growth in revenue in the first half of 2016 compared to 2015 at £72.9m(H1 2015: £59.6m).
Experts question value of FCA’s social media consultation
Regulator’s proposed #ad Twitter hashtag rule panned by the industry
UK Broker Summit 2014: broker brands valuable for opportunities
Delegates told there is a future in "crowd-sourced" insurance.
Grab a piece of the sporting action
Insurers have long associated themselves with big names in sport, and brokers are getting more involved too
Towergate creates new customer experience role
New recruit will focus on creating consistent experience for customers.
Towergate sales director to leave
James McCaffrey to leave after some 10 years at the consolidator.
A-Plan reports 3% rise in turnover and two board appointments
Broker looking to grow client numbers.
Broker Expo 2013: Hiscox aims to quadruple schemes account by 2022
Provider eager to work on existing and new schemes.
Evolution in broker push with new sales co-ordinator
Evolution Underwriting has promoted Michelle Buckley-Clarke to the newly-created role of sales co-ordinator.
UK Broker Awards win proved Hughes was an industry "leader"
Success at the UK Broker Awards proved that Hughes Insurance was "a leader in our business for investing in staff".
Build brand recognition with the UK Broker Awards
Winning a UK Broker Award helps with staff recruitment and brand recognition, according to Jasper Martens of Simply Business.
A&A Group's McPherson appointed at Call Connection
Steve McPherson has been appointed as sales director at Call Connection.
Allianz to rebrand Your Cover in new advertising campaign
Allianz Insurance is launching a new advertising campaign in the UK in an effort to make the insurer a “household name”.
Confused.com to rebrand
Confused.com is to rebrand with a new robot mascot in a multi-million pound campaign set to launch on 1 June.
Allianz unveils Broker Assist marketing portal
Allianz Retail has unveiled a new portal designed to help brokers promote their business.
McPherson to leave A&A Group
The A&A Group has announced that sales and marketing director, Steve McPherson, will leave the company this week after 28 years.
1st Central appoints new CEO as founder Acott takes on chairman role
1st Central Insurance has promoted Andy James to the role of CEO of the UK business.